Online Korean Culture Festival (Brazil)

On August 15, from 1:00 PM until 2:45 PM, to celebrate the Liberation Day of the Korean Peninsula, IAYSP-Brazil realized its first online Korean Culture Festival.

Mainly organized by Brazilian graduated students from the Sun Moon University in Korea, the event was also the kickoff for the project of Online Korean Language Classes of YSP-Brazil, which will be carried on by the Sun Moon University graduates.

The event consisted of a Main Message by the Ambassador of Martial Art in Choong Ju, Dr. In Soung Kwun, a virtual tour in homage to the Liberation Day of Korea, a K-Pop presentation by young ladies’ group, and interactive games.

The event was attended on Zoom by 81 people and also broadcasted to YSP’s Facebook page, which reached 2276 people.
The event also marked a new model of engagement and relationship with the public. It was a gift card given to the winners of the games as a prize to use in online stores. This way of awarding will be a model to be developed and applied for future events and public-engagement opportunities due to its scope to reach people from different areas in the pandemic situation.