Home that Reads (Lar que Lê) – Promotion of Familiar Literacy Project #Brazil
On April 24, 2021, the launch of the project “Lar que Lê” – Home that Reads – occurred. The project intends to raise awareness about the importance of parents reading, engaging in interactive dialogue, singing, and playing with their children. There were three sections and procedures with precautions in place due to the COVID-19 pandemic.
The incentive for reading and parents’ daily investment in their children’s education are fundamental; for the child’s cognitive and emotional development. However, it is often neglected, especially in families that are less financially stable. Once Brazilian schools began to close since the beginning of the pandemic in 2020 and only held online classes, the issue became even more urgent.
The location chosen for the first activity is a government-funded residential condominium where low-income families were relocated to leave hovels. Besides lectures for parents and activities with the children, chocolates, and books raised in a campaign were donated to create a community library.
The activity will follow through social media, where we share tips and specialist lectures and motivate parents and children with reading challenges and other activities.